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Backlinks, otherwise known as inbound links, are links from one website to another. They have a very critical importance for SEO, as they hint to search engines that your website is a respected source of information. Indeed, there are many different types of backlinks, each with its own significance and impact on SEO.
What are Backlinks and Why are They Important?
Backlinks are incoming links from other websites to your site. They are crucial in SEO as they act like votes of confidence; telling search engines your content is valuable and trustworthy. High quality backlinks can push up your website rank and visibility highly.
Various Categories of Backlinks Explained
Editorial Backlinks
Editorial backlinks are the types of backlinks that belong to the other group, wherein other people or websites naturally link to your content because they found it to be worthwhile. These are extremely valuable since they are earned.
The guest-post bio links tell you that the content is trustworthy.
A link leading back to your website will be included in your author bio. They’re not as strong as editorial backlinks, though; these help complete your backlink profile.
Backlinks from Business Profiles
Create a business profile on most of the B2B listing, social networks, and review websites, and you can probably include the backlinks of your website on them.
Backlinks from Free Tools
Any backlinks of your website from a B2B website of any free tool or free resource on your website will be shared on websites using your tools and appreciating them.
Webinar Backlinks And Their Recordings For Backlinks
Hosting webinars and putting up the recordings of those webinars online will even fetch backlinks to your website if people found the information you provided to be beneficial. And those backlinks will, in turn, generate traffic and help your site to organically rank higher on SERPs.
Acknowledgment Backlinks
Whenever a business gets mentioned on another website, a link back usually follows in acknowledgment of a sponsorship agreement or partnership with that business. These backlinks are useful in elevating your site’s reputation.
Backlinks from Badges
Designing the award or badge that others can place on their respective sites usually triggers a backlink to your site. This will not only act as a backlink but will be a form of brand promotion as well.
Backlink through Commenting
Some very thoughtful comments on someone’s blog post may contain a link back to your website. However, make sure that these are high quality comments so as to not be tagged as spam.
Best Backlink for SEO
Links from High Authority Sites
High-value backlinks are those incoming from high domain authority pages. These are priceless because they pass on a lot of SEO benefits to help improve search rank.
Backlinks with Anchor Text Rich in Keywords
A backlink that contains anchor text with your targeted keywords sends a good signal to a search engine for ranking your page better for that keyword.
Backlinks to Related Sites
Still, backlinks from websites that are relevant to your industry or niche are more beneficial. Search engines regard these links as more trustworthy and more relevant to your content.
Dofollow Links
Dofollow links are the standard type of backlinks. This is the normal link that passes on SEO benefits to your site. It is not like nofollow links in telling the search engines to consider the link as a vote of confidence.
Links from Unique Domains
A domain with many links will not be that valuable compared to a backlink from several different unique domains. Search engines will interpret that your website is more credible and that it has wider credibility from these diversities of the backlinks.
Backlinks to Avoid
Paid Links
Paid links refer to links you buy. These can be of no benefit to your SEO if the disclosure is not appropriately done since search engines might penalise sites for practices that seem unnatural for link building.
Low-Quality Directory Links
Backlinks from low-quality directories hurt SEO. Rather, you target top directories that have relevance to your industry.
Forum Links from Spammy Domains
Links from forum sites that are generally known for their spammy environment will not do anything to support the credibility of your website. Instead, focus on commenting in good, relevant forums.
Spammy Press Releases
Merely because you are required to build links does not mean that you need to be distributing any press releases with news that is actually not newsworthy. This can be pretty close to being perceived as spammy, and it will not help your SEO at all.
Links from High Spam Score Domain
Backlinks from domains with a high spam score hurt the reputation of your site and SEO. Always use tools to check the spam score of a site before chasing backlinks from them.
How Many Types of Backlinks Are There?
There are so many kinds of backlinks, but one certainly needs to put the lens more on quality rather than quantity. Good quality backlinks from a relevant and authoritative site hold utmost value for SEO.
Can You Name 3 Types of Backlinks?
Editorial Backlinks
Guest Post Bio Links
Business Profile Backlinks
How to Build a High-Quality Backlink Profile
Quality Beats Quantity
Instead of trying to gain a mass of low-quality links, focus more on gaining quality backlinks for an effective SEO approach.
How to Get High-Quality Backlinks
Create high-quality content that other people may refer to.
Guest Blogging via other quality sites that are relevant.
Build relationships with major influencers in your industry.
Mistakes to Avoid with Link Building
Buying of links should totally be discouraged.
Links from poor or irrelevant site sources.
Backlink profile should look natural.
FAQs
Which type of backlink is best for SEO?
A backlink that is of high quality, dofollow, and arrives from an authoritative site within your content niche is usually the best.
How do I get backlinks from high-authority sites?
Create high-value, shareable content, guest post regularly, and develop healthy relationships with influencers and key persons.
Are nofollow links beneficial to SEO?
Though nofollow links never pass SEO benefits, they might help you in driving traffic and improving your brand visibility.
How often should I check my backlink profile?
Backlink profiles need to be checked regularly using SERP monitoring tools like Ahrefs or Moz because they determine the profile’s quality and highlight any harmful links.
Can backlinks from social media posts improve my SEO?
Yes, they are usually nofollow, but a backlink from your social media could drive traffic and help your SERP visibility.
Conclusion
Knowing when to and strategically building a diversified backlink profile is the only essential factor you must consider when you need to enhance your site’s SEO to drive traffic. Focus on acquiring high-quality backlinks that are relevant, leaving aside any low-quality and spammatous links.
